Whole Flock of Ducks
Whole Flock of Ducks is a sports blog that focuses on University of Oregon football, whose mascot is “The Duck”. The goal with this brand was to celebrate the iconic duck, with a nod toward college athletics. The logo features custom typography and illustration, with the “W” being the focal point. It creates a badge that can be used across multiple platforms, and references the iconography of varsity letters. Inspiration for the brand’s color scheme, come from the University of Oregon and their distinctive uniforms.
Role: Art Director & Designer