Groupe SEB, the parent company for T-fal and All-Clad requested icons to be designed for each brand’s Instagram Story highlights. The main parameters for the project was that they should remain in the company colors. Though T-fal and All-Clad both produce cookware, T-fal is a more readily accessible brand for the everyday cook, and All-Clad is seen as more high-end brand. The icons were designed with this in mind, and were executed in the brand colors for each.
Role: Art Director & Designer
Completed at North 6th Agency